Privacy Policy | Niche Ranker

Welcome to Niche Ranker ("we," "our," or "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website NicheRanker.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Personally identifiable information, such as your name, email address, and telephone number, that you voluntarily give to us when you use our contact forms or purchase our services.
Google User Data: When you connect your Google account to our services, we access and collect your Google email address and Google Search Console data (including website properties, search analytics, and performance metrics) through Google OAuth 2.0. This data is accessed with your explicit consent and is used solely to provide our SEO reporting and analytics services. See Section 9 below for detailed information about our use of Google user data.
Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, and the pages you have viewed.
Financial Data: Financial information related to your payment method (e.g., credit card details) when you make a purchase. All financial information is stored and processed by our third-party payment processors.
Data From Contact Forms and Audits: Information you provide when you fill out our contact forms or request a free SEO audit, which may include your name, email, website URL, and any other information you choose to provide.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you to:

Create and manage your account.
Fulfill and manage purchases, orders, and payments.
Provide you with our SEO and link-building services.
Sync and display your Google Search Console data to provide SEO reporting and analytics services.
Send you newsletters and other promotional information.
Respond to your inquiries and offer support.
Analyze usage and trends to improve our Site.
Prevent fraudulent transactions and protect against criminal activity.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations:

By Law or to Protect Rights: If we believe the release of information is necessary to respond to legal process, or to protect the rights, property, and safety of others.
Third-Party Service Providers: We may share your information with third parties that perform services for us, including payment processing, data analysis, and marketing assistance. We do not share your Google user data with third parties except as necessary to provide our services (e.g., hosting providers) or as required by law.
Business Transfers: Your information may be transferred in connection with a merger, sale of assets, or acquisition of our business.
Google User Data: We do not sell, rent, or share your Google user data with third parties for their marketing purposes. We only use Google user data as described in Section 9 below.

4. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the information you provide, please be aware that no security measures are perfect or impenetrable.

5. Your Rights

You have the right to request access to, correct, or delete your personal data. You can also opt-out of future marketing communications. To exercise these rights, please contact us.

6. Third-Party Websites

The Site may contain links to third-party websites. Any information you provide to these third parties is not covered by this Privacy Policy.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes to how we access, use, store, or share Google user data, we will notify you by:

Posting the updated Privacy Policy on this page with a new "Last updated" date
Sending an email notification to registered users if the changes materially affect how we handle Google user data
Displaying a prominent notice on our website homepage for at least 30 days following significant changes

Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

8. Privacy Policy Accessibility

This Privacy Policy is prominently displayed and easily accessible to all users:

This Privacy Policy is linked in the footer of every page on our website (NicheRanker.com)
The Privacy Policy link is clearly labeled and visible on our homepage and throughout our website
This Privacy Policy is hosted on our verified domain (NicheRanker.com) which we own and control
This Privacy Policy is specific to Niche Ranker and our application - it is not a template or sample policy

If you have any difficulty accessing this Privacy Policy, please contact us at info@nicheranker.com and we will provide you with a copy.

9. Google User Data - Comprehensive Disclosure

This section provides comprehensive disclosure about how Niche Ranker accesses, uses, stores, and shares Google user data when you connect your Google account to our services.

9.1 What Google User Data We Access

When you choose to connect your Google account to Niche Ranker, we access the following Google user data through Google OAuth 2.0:

Google Email Address: We access your Google account email address to identify and associate your Google Search Console data with your Niche Ranker account.
Google Search Console Data: We access read-only data from your Google Search Console account, including:
- List of verified website properties (sites) in your Search Console account
- Search analytics data (queries, clicks, impressions, click-through rates, average position)
- Performance metrics and historical data for your websites

OAuth Scope Used: We request the scope https://www.googleapis.com/auth/webmasters.readonly, which provides read-only access to your Google Search Console data. We do not request write access or modify any data in your Google Search Console account.

9.2 How We Use Google User Data

We use the Google user data we access solely for the following purposes:

SEO Reporting and Analytics: To sync and display your Google Search Console data within our platform, allowing you to view your website's search performance metrics, keyword rankings, and analytics data in one centralized dashboard.
Service Provision: To provide you with our SEO reporting and analytics services, including generating reports, tracking keyword performance, and analyzing search trends for your websites.
Account Management: To associate your Google Search Console data with your Niche Ranker account and ensure data is displayed correctly to the appropriate user.

We do not use Google user data for advertising purposes, nor do we use it to create user profiles for purposes other than providing our SEO services.

9.3 How We Store Google User Data

We store Google user data securely as follows:

OAuth Tokens: We securely store encrypted OAuth access tokens and refresh tokens in our database. These tokens are encrypted at rest and are used only to authenticate API requests to Google's Search Console API on your behalf.
Google Email Address: Your Google email address is stored in our database and associated with your Niche Ranker account to identify which Google account is connected.
Search Console Data: We cache your Google Search Console data (search analytics, performance metrics) in our database to improve service performance and reduce API calls. This cached data is refreshed periodically and is stored securely.
Security Measures: All Google user data is stored using industry-standard encryption, access controls, and security measures. Our database is hosted on secure servers with restricted access.
Data Retention: We retain Google user data only for as long as necessary to provide our services. If you disconnect your Google account or delete your Niche Ranker account, we will delete your stored Google user data within 30 days, except where retention is required by law.

9.4 How We Share Google User Data

We do not sell, rent, or share your Google user data with third parties for their marketing or advertising purposes. We only share Google user data in the following limited circumstances:

Service Providers: We may share Google user data with trusted third-party service providers who assist us in operating our platform (e.g., cloud hosting providers, database services). These service providers are contractually obligated to protect your data and use it only for the purpose of providing services to us.
Legal Requirements: We may disclose Google user data if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: In the event of a merger, acquisition, or sale of assets, Google user data may be transferred as part of the business transaction, subject to the same privacy protections.

We do not allow third parties to access Google user data for their own purposes, and we do not use Google user data to create advertising profiles.

9.5 Your Control Over Google User Data

You have full control over your Google user data:

Revoke Access: You can revoke Niche Ranker's access to your Google account at any time by:
- Visiting your Google Account settings at myaccount.google.com/permissions and removing Niche Ranker's access
- Disconnecting your Google account through your Niche Ranker account dashboard
Data Deletion: You can request deletion of your Google user data by contacting us at info@nicheranker.com. We will delete your stored Google user data within 30 days of your request.
Access Your Data: You can view the Google user data we have stored by accessing your account dashboard or by contacting us at info@nicheranker.com.
Opt-Out: You can choose not to connect your Google account to our services. Our core services remain available without Google account connection, though some SEO reporting features may be limited.

9.6 Data Transfer and Processing

Google user data is processed and stored on servers that may be located outside your country of residence. By connecting your Google account, you consent to the transfer of your Google user data to these servers for the purposes described in this Privacy Policy. We ensure that appropriate safeguards are in place to protect your data during transfer and processing.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Niche Ranker
Email: info@nicheranker.com
Address: Asunción Capital District, 001001, Asunción, Paraguay