Best Practies For Link Building

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In this article, we'll dive into the exact steps you need to take to build powerful links for your website. You’ll learn about link diversity, anchor text variation, and key website metrics. By the end, you'll have a solid understanding of how to leverage Niche Ranker to rank your website at the top of Google. Want to learn how to dominate rankings beyond just anchor text and link URL? Click here to find out how!

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Link Diversity: Why It Matters

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Diversifying your link profile is crucial in today’s SEO landscape. Google values a varied mix of link types, including:

• High-Quality Outreach Links
• Niche Edits
• Niche Forum Comments
• PBN Links

Building a blend of these link types strengthens your site’s authority and boosts your chances of achieving top rankings. With Niche Ranker, accessing this variety of high-quality links is easier than ever, helping you climb the ranks faster and more effectively.

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Choosing Anchor Text

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Anchor text is best described as the word choice for the hyperlinked text. For example: Blue Carrot - The anchor text here is "blue carrot". Would I recommend eating a blue carrot? No, but that's for a different article.

There's specific anchor text strategy that you should follow with your link building. First, let's start with the 12 categories of anchor text:

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1. Exact Match – this is an exact match anchor for one of your keywords.
2. Page Title – this anchor text is usually a blog post title or the actual SEO title as the anchor text.
3. Partial Match – this anchor includes one of your main key phrases plus other non-keyword phrases with it. For example: Best Blue Carrot Recipe
4. Brand Plus Keyword – this anchor includes your brand name plus a key phrase (ie “Niche Ranker Blue Carrot”).
5. Partial Keyword – this anchor contains just a part of your key phrase. For example: Carrot
6. Branded – this is just your brand name as the anchor text: Niche Ranker
7. Generic– this anchor has no reference to any keywords or brand: Learn more, Find out more, Click here, Etc
8. Full URL – this anchor is the full URL of the page being linked to as the anchor.
9. WebsiteName.com – this anchor is your URL written in this format: “NicheRanker.com”.
10. Home URL – Your home url: "Nicheranker.com/home
11. No Text – this anchor is associated with image links that have no alt text.
12. URL with www’s – Example: www.nicheranker.com

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Homepage Anchor Text Strategy

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Here is how you should plan links for your homepage:

• 80%-95% of your links should be a mix of Branded, Generic and URL.
• Around 10% of your links should be partial match.
• A maximum of 5% of your links should be "exact match".

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Inner Page Anchor Text Strategy

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Here is how you should plan link for your inner-pages:

• 30%-40% of your links should be Branded, Generic and URL.
• 30%-60% of your links should be partial match.
• Around 25% of your links should be Exact Match.

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Ideally your inner-pages are optimized properly (title, meta description and content) for exact match keywords. This is why you're able to put more exact match and partial match keywords to these pages.

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